Air New Zealand

Dawn Deals

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We turned Air New Zealand’s global sale into a viewing event where each new day literally served up new deals. Live views of the sunrise triggered great deals to those very places.

We created an airline sale that was also online content for thousands of future travellers. Seats to each destination sold out in record time and google analytics indicated huge numbers logged on to simply view the live streams.

Over four weeks, we streamed in live sunrises from 19 different cities across the globe. There were half a million visitors to the website with an average dwell time of three and a half minutes. Thousands of travellers became happy dawn dealers.

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