With all five of New Zealand’s bank notes due for a refresh, it was important to educate the New Zealand public on the need for new notes and highlight the importance of the new innovative security.
Our objective was to design an experience that would create trust with the New Zealand public and showcase The Reserve Bank of NZ’s innovative and forward thinking approach to future proofing our kiwi currency.
With people being so used to the tactile experience of holding notes, the challenge was to design an interactive experience that was both memorable and engaging.
The design would entice New Zealanders to re-examine the historical and cultural points of interest on their bank notes and appreciate their importance alongside the technology – to see the new notes as a cohesive whole.
This interactive experience used innovative design thinking to create an educational platform and helped shift perceptions, getting people to think beyond just the monetary value of the notes.