Air New Zealand - Mobile app

Why Change?
We needed to raise awareness for the Air New Zealand Mobile app and New Zealander’s to download it.

What Changed?
We brought to life the Effortless Travel positioning in a TVC showing a man on an effortless journey throughout the airport, where the Mobile App just makes things magically happen for him.

We targeted people with key mobile app features through mobile banners so they can download directly from the app store.

In the first few hours of the TVC being on Facebook, we had over 8,734 views, reaching over 200,000 views in 2 days, and we exceeded download targets within 3 months.