- PR and Activation
- Customer Experience Design
We have a proven track record of creating change through long-term communication campaigns for leading New Zealand brands and a number of government agencies.
Our media capability is one of New Zealand’s largest and most highly awarded media agencies in its own right.
It uniquely exists at the intersection between creativity, technology and insight to deliver media solutions that create change.
Powered by IPG’s global tools and technology and the creative spirit of FCB, FCB Media is redefining the media agency model for the connected world.
This dedicated projects team focuses on using interactive and emerging technology to help clients change the consumer experience and connect more effectively with customer needs.
This team is guided by insights to develop customer experiences that solve problems for consumers. At their best these solutions focus on providing utility and a more engaging experience.
More than 85% of New Zealanders own a smartphone. Its importance in the marketing mix is undeniable.
At FCB we don’t just think mobile first we think channel relevant. Therefore, through our proprietary approach, we create mobile experiences that truly engage our audience and encourage behaviour change.
Relationship and automated marketing are vital to help businesses acquire, retain or grow customer value.
We have a team with leading industry experience across strategic relationship marketing, automated marketing, data analytics and creative.
PR and Activation
In a connected world, the power of earned media has never been more powerful.
We offer one of New Zealand’s most recognised full service consumer and corporate Public Relations teams. This in-house team can concept, produce, manage and amplify experiences to ensure maximum impact.
Shoppers aren’t the same as consumers. They consider and shop brands with specific tasks in mind. To help them succeed at their tasks, businesses require different insights and solutions to meet shopper needs.
Our retail team works with large-scale New Zealand retailers, also drawing on the experience and best practice from FCB Red in Chicago, FCB’s global centre of excellence for shopper marketing.
Big or small data is everywhere. It’s the places you go, the things you do, when, why, and how you do them.
At FCB we’re passionate about leveraging the power of data to fuel ideas, drive decisions, and ultimately deliver measurable results for our clients. Benefiting from our fully integrated model we’re uniquely positioned to put data front and center from the very start; from strategy development and creative ideation, to media optimization, CX design, and CRM.
With dedicated in-house platforms, analytics and systems specialists, and backing from FCB Global’s technology and expertise, we find a way to extract value from data to deliver the behaviour change a business needs.
Customer Experience Design
FCB’s Customer Experience design team brings your brand promise to life at every step of your customers’ journey.
By applying FCB’s expert knowledge of behaviour change principles we can help businesses unlock greater value by increasing sales and creating preference for your brand.
The Hive is FCB’s agile content service team that allows clients to develop, produce and deliver audio visual and static content fast and cost-effectively. The team distributes the content across digital channels and can manage paid media spend to support a client’s objectives.
Design builds brand experiences well beyond the point where advertising ideas stop. From brand identity to environmental design to collateral comms and everything in between, FCB Design creates visual and visceral ideas that complement and enhance a brand’s appeal, and influence people’s behaviours.