What we do

Advertising

We have a proven track record of creating change through long-term communication campaigns for leading New Zealand brands and a number of government agencies.

VTNZ Road Commander

Forsyth Barr Sheeple

Mitre 10 Roy – Kong’s Out Again

Vodafone The Future According to You

Pak'nSave Stickman’s 10 Year Anniversary

Vodafone DreamLab

Media

Our media capability is one of New Zealand’s largest and most highly awarded media agencies in its own right.

It uniquely exists at the intersection between creativity, technology and insight to deliver media solutions that create change.

Powered by IPG’s global tools and technology and the creative spirit of FCB, FCB Media is redefining the media agency model for the connected world.

Mercury The Great Escape

Mitre 10 Number 8

Fire and Emergency New Zealand Made from Remains

Volkswagen Tiguan

Maritime NZ Virtual Coastguard

Innovation

This dedicated projects team focuses on using interactive and emerging technology to help clients change the consumer experience and connect more effectively with customer needs.

This team is guided by insights to develop customer experiences that solve problems for consumers. At their best these solutions focus on providing utility and a more engaging experience.

Ministry of Education Oat the Goat

Mercury The Great Escape

Fire and Emergency New Zealand Escape My House

The Reserve Bank Brighter Money

Fire and Emergency New Zealand Made from Remains

HPA The Journal

Mobile

More than 85% of New Zealanders own a smartphone. Its importance in the marketing mix is undeniable.

At FCB we don’t just think mobile first we think channel relevant. Therefore, through our proprietary approach, we create mobile experiences that truly engage our audience and encourage behaviour change.

Testicular Cancer NZ #GoBallsOut

Maritime NZ Virtual Coastguard

Direct

Relationship and automated marketing are vital to help businesses acquire, retain or grow customer value.

We have a team with leading industry experience across strategic relationship marketing, automated marketing, data analytics and creative.

Ministry of Education Oat the Goat

Testicular Cancer NZ #GoBallsOut

Vodafone Fantastic Fridays

PR and Activation

In a connected world, the power of earned media has never been more powerful.

We offer one of New Zealand’s most recognised full service consumer and corporate Public Relations teams. This in-house team can concept, produce, manage and amplify experiences to ensure maximum impact.

Mercury The Great Escape

Prime The Human Serengeti

Testicular Cancer NZ #GoBallsOut

Audi Audi Quattro Bistro

Fire and Emergency New Zealand Escape My House

Shopper

Shoppers aren’t the same as consumers. They consider and shop brands with specific tasks in mind. To help them succeed at their tasks, businesses require different insights and solutions to meet shopper needs.

Our retail team works with large-scale New Zealand retailers, also drawing on the experience and best practice from FCB Red in Chicago, FCB’s global centre of excellence for shopper marketing.

Mitre 10 Easy As

Pak'nSave New Zealand Made Week

Data

Big or small data is everywhere. It’s the places you go, the things you do, when, why, and how you do them.

At FCB we’re passionate about leveraging the power of data to fuel ideas, drive decisions, and ultimately deliver measurable results for our clients. Benefiting from our fully integrated model we’re uniquely positioned to put data front and center from the very start; from strategy development and creative ideation, to media optimization, CX design, and CRM.

With dedicated in-house platforms, analytics and systems specialists, and backing from FCB Global’s technology and expertise, we find a way to extract value from data to deliver the behaviour change a business needs.

Vodafone Fantastic Fridays

Volkswagen Tiguan

Customer Experience Design

FCB’s Customer Experience design team brings your brand promise to life at every step of your customers’ journey.

By applying FCB’s expert knowledge of behaviour change principles we can help businesses unlock greater value by increasing sales and creating preference for your brand.

Fire and Emergency New Zealand Escape My House

HPA The Journal

Customer Experience Design

Social

The Hive is FCB’s agile content service team that allows clients to develop, produce and deliver audio visual and static content fast and cost-effectively. The team distributes the content across digital channels and can manage paid media spend to support a client’s objectives.

Samsung Get Over Your X

Vodafone DreamLab

Mitre 10 Number 8

Water Safety New Zealand Swim Reaper

Vodafone #4GRedline

Design

Design builds brand experiences well beyond the point where advertising ideas stop. From brand identity to environmental design to collateral comms and everything in between, FCB Design creates visual and visceral ideas that complement and enhance a brand’s appeal, and influence people’s behaviours.

The Reserve Bank Brighter Money

HPA The Lowdown

Vodafone Tuam Street