Escape a raging house fire in an online first

An interactive 360 degree and virtual reality (VR) experience at escapemyhouse.co.nz. Since it launched on March 22nd it has been experienced over 120,000 times and has more than 10 million Facebook video views.

Made from Remains

In 80 percent of house fires the New Zealand Fire Service attend, working smoke alarms haven’t been installed.

Customer Experience Design

Behavioural economics has exposed how much of our decision-making is driven by basic, emotional responses.

World’s first Auto Ball Checker a hit globally

FCB and Testicular Cancer New Zealand have unveiled the ‘Testimatic’, the world’s first Auto Ball Checker that is causing a stir across the globe.

FCB’s Matt Williams and Freddie Coltart promoted to Creative Group Heads

The multi-awarded creative team Matt Williams and Freddie Coltart have been appointed Creative Group Head roles at FCB. The pair will now have responsibility for VTNZ, Fire and Emergency New Zealand and a number of other exciting projects, along with leading creative teams.

Samsung confirms the appointment of FCB

Samsung has confirmed the appointment of FCB as its new creative partner.

WWF assigns FCB NZ as its creative partner

The World Wide Fund for Nature (WWF) has appointed FCB as its new creative partner in New Zealand. The agency, who won the business following an informal pitch process, will provide the organisation with communication strategy and creative services.

FCB promotes Hannah McLean to Group Business Director

FCB has today confirmed the appointment of Hannah McLean to Group Business Director.

Redefining SEO: Search Experience Optimization

FCB Head of Search, Ben Dubuc, tells us why we should redefine the term search engine optimization.

The critical role of culture in forging effective partnerships

“I have always believed that the way you treat your employees is the way they will treat your customers…” – Richard Branson.

Summerset launches new industry-leading TVC via FCB

FCB has launched a new series of TVCs for Summerset which take a fresh look at the pre-conceptions of retirement villages.

Digital Behavioural Economics

Marketers are in the persuasion business. By understanding the behaviour behind decision making we can greatly influence the outcome.

New campaign inspires with real life teaching stories

The Ministry of Education (MOE) has launched two heartwarming TVCs via FCB. The ads form part of the ‘become a teacher’ campaign which focuses on what really motivates teachers.