New Zealanders highlight te reo Māori names to be updated on Google Maps
More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Māori place names on an online platform developed by Vodafone and Google Maps.
Mercury’s ‘Energy Made Wonderful’ wins Supreme Award
Mercury were one of the big winners at the 2017 TVNZ-NZ Marketing Awards last night.
New World launches Little Garden with multiple media innovations via FCB Media
FCB Media has rolled out a multi-layered media campaign to support the return of New World’s Little Garden. The agency has developed a number of innovative media formats including ‘daily watering moments’ which is a New Zealand first.
Vodafone initiative enhances te reo Māori pronunciation on Google Maps
Vodafone has launched an online platform, developed with Google Maps, to give New Zealanders an opportunity to identify te reo Māori place names that are being mispronounced on Google Maps.
Swim Reaper wins Social Good Category at the #NZSMA
FCB New Zealand and Water Safety NZ have won Social Good Campaign 2017 for Swim Reaper at the New Zealand Social Media Awards.
PAK’nSAVE celebrates its birthday with Stickman Snapchat lens
One of New Zealand’s best loved characters, Stickman, has returned in his super hero alter ego as part of PAK’nSAVE’s Super Birthday Deals campaign.
One year on: Mercury campaign boosts e.bike interest
The second phase of Mercury’s brand campaign celebrates the success story of e.bikes in New Zealand since the 2016 launch.
Memorable experiences need a bit of friction
Simon Sievert, part of FCB New Zealand’s Integrated Strategic Unit, talks about adding friction to the customer experience to make it memorable.
FCB Media appoints new Head of Investment role
FCB Media has announced the appointment of well-respected New Zealand media investment specialist David Turner to Head of Investment for FCB Media – a newly created position in FCB Media’s leadership team.
The big picture
David Thomason, Chief Strategist at FCB New Zealand, talks about adding long term value.