Saving lives by peddling stupidity

Swim dumb and you’re done.

New leadership promotions and multi-awarded senior digital hire

2016 CAANZ Media Agency of the Year FCB Media today announced the establishment of new leadership positions and a multi-award winning global hire to drive continued focus on planning, investment, technology and data.

FCB MEDIA confirms new leadership roles

FCB Media, 2016 CAANZ Media Agency of The Year, has today announced the appointment of Rufus Chuter to the position of managing director and Angela Spain to head of brand experience.

Half of my advertising is wasted

David Thomason, Chief Strategist at FCB New Zealand, believes too many ads are based on fashion, not fact.

The resurrection of mass media

Digital innovation enables marketers to connect with customers in wonderful new ways, but Chief Strategist, David Thomason, explains why mass-media remains an extremely powerful part of the marketing mix.

Big data ‘bonanza’ disappointing

The so-called ‘bonanza’ of Big Data is disappointing many businesses – and should give way to ‘better data’, according to FCB New Zealand’s leading data strategist.

Keeping it real

David Thomason, Chief Strategist at FCB New Zealand tells us why we should be thinking differently about social change.

FCB Media wins Westpac business

Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in the pitch process.