‘Oat the Goat’ – Best at Best
‘Oat the Goat’ has brought home two coveted purple pins in the Interactive and Moving Image categories at Saturday’s Best Design Awards. The interactive web-based story also won gold in the same categories along with silver for Public Good.
FCB create ‘Road Commander’ to deliver VTNZ’s new brand platform
VTNZ and FCB have launched the company’s new ‘We’re on your side’ brand platform with a series of TVCs featuring a new (anti) hero, ‘Road Commander’.
Audi NZ builds 4-tonne ice sculpture
Audi New Zealand yesterday revealed a 4-tonne ice sculpture carved into the shape of Audi’s four-ring emblem at Cardrona Alpine Resort in the Southern Alps.
Introducing Store Visit Attribution for Google Search
Google has finally released the long-awaited store visit attribution tool via AdWords to select partners in New Zealand. The tool allows us to close the loop by tracking those who click an ad or watch an online video then visit a physical store.
Vodafone and FCB focus on the future, now
Vodafone has released the next stage of their brand story via FCB New Zealand.
Introducing FCB Open
Murray Streets (General Manager Integrated Strategy) and Vera Dong (Strategy Partner, FCB Open) argue that the abundance of media to reach new Chinese and Indian New Zealanders cannot replace the power of insight to drive effective work.
Office for Seniors and FCB create undercover crosswords to reach victims under abusers’ noses
FCB New Zealand’s Undercover Crossword campaign ahead of World Elder Abuse Day has seen a 36% increase in call traffic to the Elder Abuse Response Service helpline in its first week.
Stickman’s 10 years at PAK’nSAVE celebrated with ‘unseen’ FCB audition tapes
A decade of Stickman: the budget ad that became iconic
VTNZ appoints FCB as its new creative agency
FCB New Zealand will take over as VTNZ’s creative agency, effective immediately.
What home assistant tech can do for your brand
Amazon Alexa entered the Australian and New Zealand market earlier this year. For Alexa’s launch, Amazon signed up a number of partners, including Air New Zealand, TVNZ and the New Zealand Herald – all categories that had seen success in other markets.