FCB’s Swim Reaper goes from ad campaign to cult icon

Popularity and fame is desirable for any ad campaign. But when it garners such a following that it brings in ‘fan art’, you’ve set the bar pretty high. So, what about when it inspires people to go a step further and tattoo themselves?

Most twisted take on moderation you’ll see

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it?

JOLT from FCB wins Audi New Zealand creative business

JOLT has been appointed as Audi New Zealand’s creative agency, with effect from 1 January 2018.

PAK’nSAVE wish us a ‘merry Fridgemas’

Following a week of teaser spots PAK’nSAVE has launched their new ‘Fridgemas’ campaign via FCB New Zealand.

FCB New Zealand launches FCB Open

FCB New Zealand has confirmed the expansion of their integrated strategic offering with a new consultancy arm focusing on the new New Zealander market.

FCB wins Farmers’ brand project

Farmers has engaged FCB New Zealand to focus on evolving their brand strategy. The initial manifestation of which will be a new brand TV ad for Christmas – the first of this style of advertising for the iconic Kiwi retailer.

FCB Media confirms Group Business Director appointments

FCB Media has confirmed the appointment of industry leaders Jenny Brown to Group Business Director and James Butcher to Group Digital Business Director.

Most Effective Agency of the Year

There were celebrations all round at the 2017 NZ Effie Awards as FCB New Zealand and their clients brought home a total of 12 Golds, 2 Silvers and 11 Bronzes; along with the Grand Effie, Most Effective Client of the Year and Most Effective Agency of the Year.

Gold Pin for FCB at Best Design Awards

FCB New Zealand has won a Gold Pin in the Colour Award Graphics category for their ‘Made from Remains’ campaign at the Best Design Awards.

FCB New Zealand appoints new Head of Account Management

FCB New Zealand has announced the promotion of Jane Wardlaw to the position of Head of Account Management.