PAK’nSAVE celebrates its birthday with Stickman Snapchat lens
One of New Zealand’s best loved characters, Stickman, has returned in his super hero alter ego as part of PAK’nSAVE’s Super Birthday Deals campaign.
One year on: Mercury campaign boosts e.bike interest
The second phase of Mercury’s brand campaign celebrates the success story of e.bikes in New Zealand since the 2016 launch.
Memorable experiences need a bit of friction
Simon Sievert, part of FCB New Zealand’s Integrated Strategic Unit, talks about adding friction to the customer experience to make it memorable.
FCB Media appoints new Head of Investment role
FCB Media has announced the appointment of well-respected New Zealand media investment specialist David Turner to Head of Investment for FCB Media – a newly created position in FCB Media’s leadership team.
How to integrate a strategy team
Murray Streets, General Manager – Business Innovation and Strategy at FCB New Zealand, discusses how he managed the integration of two strategy teams.
The big picture
David Thomason, Chief Strategist at FCB New Zealand, talks about adding long term value.
FCB New Zealand confirms New CEO
FCB New Zealand has today announced the appointment of Dan Martin to the position of CEO, FCB New Zealand.
Testicular Cancer New Zealand asks Kiwis to #GOBALLSOUT
Testicular Cancer New Zealand asks Kiwis to #GOBALLSOUT for International Testicular Cancer Awareness Month.
The next big thing
Advertising is an industry constantly focused on the future, on finding ways to make consumers do things that they aren’t currently doing. But in keeping both our eyes (and hands and feet) firmly fixed on the shiny things of the future, David Thomason, Chief Strategist, argues advertisers might be losing sight of what actually drives the action they desire.
Escape a raging house fire in an online first
An interactive 360 degree and virtual reality (VR) experience at escapemyhouse.co.nz. Since it launched on March 22nd it has been experienced over 120,000 times and has more than 10 million Facebook video views.