Newsroom

FCB’s Matt Williams and Freddie Coltart promoted to Creative Group Heads

The multi-awarded creative team Matt Williams and Freddie Coltart have been appointed Creative Group Head roles at FCB. The pair will now have responsibility for VTNZ, Fire and Emergency New Zealand and a number of other exciting projects, along with leading creative teams.

Samsung confirms the appointment of FCB

Samsung has confirmed the appointment of FCB as its new creative partner.

WWF assigns FCB NZ as its creative partner

The World Wide Fund for Nature (WWF) has appointed FCB as its new creative partner in New Zealand. The agency, who won the business following an informal pitch process, will provide the organisation with communication strategy and creative services.

FCB promotes Hannah McLean to Group Business Director

FCB has today confirmed the appointment of Hannah McLean to Group Business Director.

Redefining SEO: Search Experience Optimization

FCB Head of Search, Ben Dubuc, tells us why we should redefine the term search engine optimization.

The critical role of culture in forging effective partnerships

“I have always believed that the way you treat your employees is the way they will treat your customers…” – Richard Branson.

Summerset launches new industry-leading TVC via FCB

FCB has launched a new series of TVCs for Summerset which take a fresh look at the pre-conceptions of retirement villages.

Digital Behavioural Economics

Marketers are in the persuasion business. By understanding the behaviour behind decision making we can greatly influence the outcome.

New campaign inspires with real life teaching stories

The Ministry of Education (MOE) has launched two heartwarming TVCs via FCB. The ads form part of the ‘become a teacher’ campaign which focuses on what really motivates teachers.

‘Oat the Goat’ – Best at Best

‘Oat the Goat’ has brought home two coveted purple pins in the Interactive and Moving Image categories at Saturday’s Best Design Awards. The interactive web-based story also won gold in the same categories along with silver for Public Good.