Newsroom

FCB New Zealand appoints new Head of Account Management

FCB New Zealand has announced the promotion of Jane Wardlaw to the position of Head of Account Management.

Tom Sainsbury transforms into smoke alarm for Fire and Emergency NZ campaign

FCB New Zealand enlisted the talents of popular Kiwi funnyman, Thomas Sainsbury, for a new Fire and Emergency New Zealand campaign.

New Zealanders highlight te reo Māori names to be updated on Google Maps

More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Māori place names on an online platform developed by Vodafone and Google Maps.

Mercury’s ‘Energy Made Wonderful’ wins Supreme Award

Mercury were one of the big winners at the 2017 TVNZ-NZ Marketing Awards last night.

New World launches Little Garden with multiple media innovations via FCB Media

FCB Media has rolled out a multi-layered media campaign to support the return of New World’s Little Garden. The agency has developed a number of innovative media formats including ‘daily watering moments’ which is a New Zealand first.

Vodafone initiative enhances te reo Māori pronunciation on Google Maps

Vodafone has launched an online platform, developed with Google Maps, to give New Zealanders an opportunity to identify te reo Māori place names that are being mispronounced on Google Maps.

Swim Reaper wins Social Good Category at the #NZSMA

FCB New Zealand and Water Safety NZ have won Social Good Campaign 2017 for Swim Reaper at the New Zealand Social Media Awards.

PAK’nSAVE celebrates its birthday with Stickman Snapchat lens

One of New Zealand’s best loved characters, Stickman, has returned in his super hero alter ego as part of PAK’nSAVE’s Super Birthday Deals campaign.

One year on: Mercury campaign boosts e.bike interest

The second phase of Mercury’s brand campaign celebrates the success story of e.bikes in New Zealand since the 2016 launch.

Memorable experiences need a bit of friction

Simon Sievert, part of FCB New Zealand’s Integrated Strategic Unit, talks about adding friction to the customer experience to make it memorable.