Wednesday, 13th November 2018

Samsung confirms the appointment of FCB

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Samsung has confirmed the appointment of FCB as its new creative partner.

FCB won the account in April following a six-way pitch over a three-month time frame. Samsung initiated the pitch process with a view of consolidating a range of their marketing services into one agency and ultimately improving the efficiency and effectiveness of their communications.

Their ultimate aim was to find a strategic and creative partner who could help them build greater brand affinity with New Zealanders.

The agency, who began working with the electronics company in May, are providing key services such as creative advertising, production, social media and experiential across all of Samsung’s product portfolio.

Commenting on the appointment, Bryan Crawford, Global Vice Chairman FCB said, “We’re thrilled to be working with such a highly innovative business. We look forward to helping Samsung build stronger connections with Kiwi consumers.”

Launched in August, the agency’s first major piece of work for Samsung was the roll out of the new Note9 across the New Zealand market. The hugely successful campaign has seen sales outperform the previous model.

WJ Song of Samsung, said, “After a very intensive pitch process, we are delighted to be working with FCB. We have high goals, and trust FCB to be the agency partner to take Samsung’s brand equity to new heights with Kiwis.”

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