FCB Media were the most category awarded agency at IAB Digital Advertising Awards.
Taking home Best Use of Mobile, Best Use of Video, Best Use of Multi-Channel Integration and Best Use of Data for Audience Modelling and also for Data: Measurement Solution.
Over 300 people attended the event and Gill Stewart, CEO of IAB New Zealand, says it was a record year.
“Entries more than doubled on last year, with finalists announced across 22 categories, up from 17 last year. The high calibre of entries was noted by the panel of almost 50 judges.”
Commenting on the awards, Kate Grigg, digital strategist at FCB Media, said,
“It was great to see four clients recognised across five different categories, with 100% hit rate in mobile and data. We are seeing more and more demand from clients to not only shift spend in to these channels, but to be creatively clever to get cut through to change their business results.”
This continues FCB’s unprecedented success this year at the NZ Beacon Awards after taking home 70% of all Golds awarded including ‘Best in Show’’ for Flight Centre.