Tuesday, 20th March 2018

FCB promotes Blair Alexander to Media Managing Director

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FCB New Zealand today announced Blair Alexander has been appointed to the role of FCB Media Managing Director.

Alexander has been promoted from his role as General Manager of FCB Media. He has worked at FCB for nine years at the epicentre of significant media accounts including European Motor Distributors, Flight Centre and the Health Promotion Agency.

Commenting on his appointment, FCB New Zealand CEO Dan Martin said, “Blair is a top bloke, liked and respected internally and externally. He has been a key driver of the incredibly positive, performance focused culture of our media team. In addition, he has been central to some of our most innovative and successful work.

The quality of an agency is often shown in its bench strength and succession planning, with this move we offer continuity, stability and ever improved performance to our exceptional clients”.

Alexander’s commitment to empowering his team to deliver best in class communication planning and execution has been instrumental in FCB Media being officially recognised as NZ Media Agency of the Year for the last two years locally and globally Campaign Asia NZ Media agency of the year.

Blair will lead the Media team, alongside FCB Media’s Head of Strategy Anne Lipsham and the General Manager of Digital Media Emily Isle.

Martin further commented, “Blair puts huge store in the business driving power that is unleashed when we focus on creativity through integration, the unfair advantage that FCB give its clients.”

“In an ever more fragmented communications world it’s key that agencies can provide integrated offerings that draw class leading specialisms together under one roof to drive greater performance and ease of use for clients.”

Alexander commented, “I know many agencies think they’ve got the best people, but I truly believe we’ve got the most talented people in the industry at FCB Media. The proof is in the work we’re delivering for our clients. I’m honoured to lead this team, and alongside the strong leadership team we already have, we’re restless to keep challenging and redefining what it means to be a media agency. Watch this space.”

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