FCB Media secured Best in Show at the 2019 Beacons and the highest medal tally of any agency on the night, at the media awards event held at Shed 10 on the 16 May.
The team had a record number of finalists going in to the show, at 28 entries, and converted 27 of those finalists into either gold or silver on the night. As the awards celebrate outstanding media thinking, leading to actual positive business uplift this was an amazing result for FCB Media’s clients.
Commenting on the success, Blair Alexander, Managing Director of FCB Media said, “It was an outstanding result following a year of hard work by our team across our client portfolio. Winning across a breadth of categories with a range of clients is especially rewarding, as it recognises our effectiveness across the board. It shows that when you apply creative media thinking, coupled with innovative use of data and tech, you can really drive behaviour change for the positive and overcome business challenges.
I’m particularly proud of our two golds for best use of data for Mercury and Flight Centre (not to mention a Silver for our work with MPI to save the Kauri Tree). Mercury and Flight Centre are prime examples of how strong, trusted business partnerships that extend beyond marketing functions can unlock new data opportunities, novel business solutions, and innovative media applications.
It’s no coincidence that these two campaigns were the only gold awarded pieces of work in the Most Effective category as well, with Flight Centre going on to win the coveted Best in Show.”
General manager, marketing at Flight Centre Jodie Burnard commented, “It was a real privilege to be able to attend the Beacon Awards with FCB Media. Our Little Christmas Nudge campaign won five awards and we topped it off by receiving the Best in Show award. Such a strong delivery on business needs was testament to the fantastic collaboration between Flight Centre, FCB and NZME teams.”
The agency also won for Health Promotion Agency, Ministry of Primary Industries, Foodstuffs NZ, Mercury, Ministry of Social Development, Ministry of Education, Testicular Cancer and Fire and Emergency.
A full list of winners can be found here.