Volkswagen picks FCB to help get brand back on track

Posted by | October 09, 2015 | News | No Comments

Volkswagen New Zealand has announced the appointment of FCB New Zealand to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.

The Volkswagen account will now become fully integrated across all marketing communications services with FCB. The creative account was previously held by Colenso BBDO.

Commenting on the appointment, Tom Ruddenklau, General Manager of Volkswagen New Zealand said “The partnership with FCB will play an extremely important role in the next phase of the brand’s future.

We’d like to thank Colenso BBDO for all of their work on Volkswagen with particular highlights including the work on ‘The Peoples Film’ and ‘Reduce Speed Dial’.

From this point forward we are absolutely focussed on restoring New Zealander’s trust in Volkswagen and ensuring our customers are looked after. That will remain our priority.”

Read more on StopPress.

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