FCB ushers US paint brand Valspar into the Kiwi market

Posted by | October 02, 2015 | News | No Comments

To announce its arrival in New Zealand, Valspar commissioned FCB to produce a campaign capable of cutting through to consumers who already have many other choices in this category.

Creatives Peter Vegas and Leisa Wall responded to this challenge by looking into the creative work that had previously been done for the brand in other markets.

Vegas says the use of the chameleons in the American market stood out, and the team felt the concept could be re-imagined for the local market.

Enter Kevin and Donna.

Read more at StopPress.

Leave a comment

Your email address will not be published. Required fields are marked.

  What do you want to change?