FCB Blog – The key behavioural themes of Cannes

Posted by | July 27, 2016 | Media | No Comments

This analysis from research agency Canvas 8 identifies the behaviours that run through this year’s Cannes winning campaigns to reveal how the creative work connects with the attitudes of modern consumers. They identified Five strong themes:

  1. New Heritage
  2. Youthful Truths
  3. Empathy Games
  4. Censoring Censorship
  5. Subverted Stereotypes

Find out more in the slide show below.

Consumer Trends at Cannes Lions 2016 – Canvas8

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