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to change?

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Left-Brain, Right-Brain

Posted by | Catalyst | No Comments

Knowledge workers, we’ve been told, are the key to the future. In his recent best-seller “A Whole New Mind”, journalist and author Daniel H. Pink suggests otherwise. Read on to find out why – and the opportunities that lie ahead for people who think different.

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Make Sales or Build The Brand?

Posted by | Catalyst | No Comments

Is it possible for marketers to achieve the holy grail of advertising effectiveness: short-term sales gains AND long-term brand success? The two goals are usually seen as mutually incompatible, but is that really the case? To find out, we turn to UK researchers who have crunched more than thirty years’ worth of effective ad campaigns and learn some surprising answers.

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  What do you want to change?