what do
you want
to change?

img5

Left-Brain, Right-Brain

Posted by | Catalyst | No Comments

Knowledge workers, we’ve been told, are the key to the future. In his recent best-seller “A Whole New Mind”, journalist and author Daniel H. Pink suggests otherwise. Read on to find out why – and the opportunities that lie ahead for people who think different.

Read more...

img4

Make Sales or Build The Brand?

Posted by | Catalyst | No Comments

Is it possible for marketers to achieve the holy grail of advertising effectiveness: short-term sales gains AND long-term brand success? The two goals are usually seen as mutually incompatible, but is that really the case? To find out, we turn to UK researchers who have crunched more than thirty years’ worth of effective ad campaigns and learn some surprising answers.

Read more...

img2

The Retailer with A Heart

Posted by | Catalyst | No Comments

In common with many retailers, British department store chain John Lewis had devoted most of its promotional efforts to price-based messages. By 2009, the chain was failing, its marketing unmemorable. So what did the company do to reinvent itself and what happened as a result?

Read more...

  What do you want to change?